Every gem in every jewelry collection is the subject of an unwritten biography, one that starts in the guts of an exploding star and ends in the hands of an artist. The luckiest stones find themselves in the handiwork of Susan Eisen, a master gemologist appraiser and gemologist graduate who has won Best of the Best 10 years in a row. Starting out 40 years ago as a hands-on artisan, Eisen parlayed her passion into a business that soon included brand names and watches. She’s behind 11 trademarks, a patent and even an autobiography that traces her impressive creative and business paths. In the book, as in life, Eisen is the star and the artist. Read more here:

ForeverMark3 Edit

Proud to accept the top award from
Forevermark Diamonds from the CEO
& President of Forevermark USA at their
annual forum.

Untitled Best Of City El Paso Web 02 Sml Untitled Best Of City El Paso Web Sml

Susan Eisen, winner of Best Watches 2019 in El Paso, TX from the City Magazine
of El Paso being interviewed.

BBB 2019 Stage With Award

Proud to be the first place winner of the
BBB Gold Standard of Trust Award!

Best of the Best Jeweler 2019 - El Paso Inc. Award

10 Year of Best Bling Best Place to Buy Your Jewelry


We were so proud to win the Best of Show
award for our diamond and citrine pendant
at the Texas Jewelers Association Design


So honored to accept the Best of the City
Award from the City Magazine

Honored to have been voted "Best Jeweler"
by City Magazine again!

We work hard for these honors! Thank you! 
Always a pleasure and an honor to accept the
award for El Paso's "Best Jeweler"!


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Susan Eisen, past president of the El Paso
Better Business Bureau and winner of the
Torch Award for Marketplace Ethics giving
her award acceptance speech.